COVID-19 accelerating investments in new technologies for marketing


The ongoing COVID-19 pandemic has turned the world upside down. During this lockdown people are relying more on online sites, as it is the only way possible to get their needs fulfilled. Studies show that the number of online sales has increased by 56% because of the influence of COVID-19. The best thing that e-commerce offers is that you don’t have to wait for long hours in a queue to get your things done. Supermarkets and convenient stores are offering home delivery services. Even Swiggy and other online food delivery apps have come up with the option to buy groceries through their app.

As the global pandemic continues to transform our daily lives, lockdown and social distancing orders are taking their toll on high street retailers and look to have a lasting impact on how we shop. There is confusion among people whether this is the right time to start an e-commerce business.

E-commerce sites such as Amazon, eBay, Etsy have made starting our own online business easier than ever. They are providing inbuilt shopfront, payment processing, and order management system which make it easier for launching a business. WordPress and Squarespace are providing web design at a cheaper and affordable price, earlier it was expensive to create a website. This made entrepreneurs establish their website easier.

The number of people having access to the internet is increasing day by day. As a result of this, several convenient, small scale business models emerges and become popular. Dropshipping is a way of selling items directly from the producer to the customer. The retailer acts only like a link between them. The retailer has no direct contact with the item or the wholesaler. The retailer purchases it from a third party and it will directly shift to the customer.

Search Engine Optimization is the practice of increasing the quantity and quality of traffic to a certain website. The algorithm that Google uses is so advanced that they can easily understand the user intent, making it easier to find the spam and fake shares on social media. This helps us to focus more on quality content relating to our niche because learning about Search engine optimization techniques is difficult and has a chance of failure.

Platforms like AdSense made it easier to do online advertising. This made businesses of any size, small or big to serve adverts in a targeted manner and you will be charged only the basis of usage. They are highly affordable to have.


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