The change in market trends makes it difficult for businesses to understand consumer behavior accurately. Understanding what consumers want and need is practically difficult, is an ongoing disadvantage for marketers. Artificial intelligence (AI) could make that job easier, especially with the development of deep learning. The involvement of AI helps sellers in understanding the consumer’s needs and desires. By dividing the audience, AI helps companies to understand what their customers want. AI helps to predict the purchasing behavior of their target market in the easiest way possible.
One of the most discussed topics in the world of technology is Machine Learning. Most of the companies which are technology integrated that are from start-ups to MNCs have today invested in Artificial Intelligence (AI) and Machine Learning (ML) projects. Machine Learning is one of the techniques that can help in bringing the desired results which is oriented towards user engagement and revenue generation. Machine learning and data analytics have a vital role in the consumer buying behavior scenario.
A tech company NexODN International Sdn Bhd (NISB), which had introduced the world’s first AI machine-learning search engine optimization (SEO) platform as a service (PaaS) called NexODN. It believes that it would be the solution to the best bet for small and large corporations alike. NexODN is a Big Data and Artificial Intelligence company with the vision to make Artificial General Intelligence (AGI) robots which is a model on computational concepts of the human brain.
NexODN Platform as a Service (PaaS) software helps companies to solve challenges by finding the best predictive model for their data. This was what the founder and chief executive officer Francis Lui, “This search engine optimization platform is built and designed to introduce large-scale automation, eliminating the effort-intensive process-based tasks without the requirement of labor!” This platform was developed after 18 months of research and development. The main role was to uplift search trafﬁc, search ranking, and increase inbound inquiries through AI big data modeling. It will enable agile changes to large and enterprise sites and essentially provide a radical shift in the technology market. Another feature is this system is the recommendation of smarter content topics that are generated using in-depth analytics.
For any business to grow and be competitive in the market, AI-driven solutions should be considered. Because customer satisfaction is the prime concern of the organizations, they invest in artificial intelligence to know customer behavior.